Jaywan is a card payment scheme designed specifically for the UAE. It offers unique benefits tailored to local needs while improving the country's payment infrastructure and connecting it globally. With Jaywan, users can enjoy a new and improved card payment experience.
Jaywan is the UAE’s domestic card program, which aims to boost financial inclusion and reduce the cost of payments nationwide.
Jaywan is owned and operated by Al Etihad Payments, which aims to enable the growth of e-commerce and digital transactions. Jaywan marks a significant milestone in the evolution of the UAE’s digital payments ecosystem, driving economic growth and payment data security.
Launched in 2024, Jaywan will be rolled out in phases by banks and financial institutions in the UAE.
'Jaywan', an Emirati Arabic word, means precious pearl. Pearls are deeply ingrained in the UAE's culture and heritage and are a testament to the nation's history. Emiratis hold pearls in high regard, appreciating their rarity, high value, and unique red hue. Pearl diving, a significant part of the UAE's past, not only fueled the economy but also shaped the country's global aspirations, supporting communities long before the era of oil.
Embodying Emirati heritage and tradition, Jaywan represents more than just a word. It promises pride, innovation, and reliability, symbolizing the country's rich cultural heritage. With Jaywan, users can rest assured that they can enjoy effortless and secure transactions every day in the UAE.
